Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth
Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

How to Read Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth PDF

There’s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors. They’ll learn how to:--Create a brand that lets them charge what their offering are worth--Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base. --Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients. --Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment.--Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.

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  • Released: April 29, 2012
  • Author: Sarah Petty,Erin Verbeck
  • Rating: 4,6
  • Publisher: Greenleaf Book Group Press (April 29, 2012)
  • Total Page: 213 pages
  • File Size: 3293 KB
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